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Asian Branding A Great Way To Fly
Asian Branding: A Great Way To Fly, written by Asia's most respected practitioner in the field,Ian Batey,the creator of Singapore Dirl, is the first defenitive guide to building global power brand in Asia.
Batey leads readers throught the Asian Marketing, minefield, sharing the step- by - step strategic processes of famous market leaders. Bateytakes us behind the scenes for a glips of singapore Airlines , Mercedes -Benz, shangri -LaHotels, singapore Tourism Board, Tiger Beer, United Overseas Bank ,and more, Batey delivers page after page of practical and inspiring gudance, spiced wit his often irreverent wit and illuminated with brand-building ads, unique and diagrams.
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